Spinning For backlinks
If you’re like me you probably have more than one website. You’re probably also over worked and always busy. If you were a dog you’d be a Border Collie.
I’ve come up with a good time saver to build links.
- Get all my website URLs organized
- Code the link/anchor text code (…href=”website”>keyword
- Repeat for each keyword for that first site
- Copy that into Best Spinner and change some of the code to BestSpinner code, as required
- Go back to Notepad and find and replace the first URL with your second URl
- Edit the keywords on the second set of anchor text code
- Copy and paste the next set of code into BestSpinner and edit as required
- Create sets of code for each website and anchor text/keyword
- When you’ve put all the code into BestSpinner and it works, copy and paste it three times.
- If you do it right you can spin the code and get a set of three anchor text/keyword code snippets
- Spin, copy and paste the keyword snippet into each old post on your old blogs.
You old blogs probably have at least a bit of a page rank. Backlinks on them will help your target sites. Checking through google webmaster tools will prove that the links turn up.
Here are some examples of the code when spun:
This site is mainly a backlinking and SEO blog.
<a href=”http://www.coronetrealtyltd.com”>Rental agent</a>
<a href=”http://www.coronetrealtyltd.com”> Coronet Realty Ltd.</a>
<a href=”http://www.coronetrealtyltd.com”>Rental agent</a>
<a href=”http://www.coronetrealtyltd.com”>Non-Resident Taxation</a>
<a href=”http://www.coronetrealtyltd.com”>Coronet Realty Ltd.</a>
<a href=”http://www.offgridbc.com”>food security</a>
<a href=”http://www.beerleaguehockeycoach.com”>better hockey</a>
<a href=”http://www.bushpilotintraining.com”>learn to fly</a>
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Twitter and Traffic
How can a tech tard business owner get from Twitter? Why should you start with it? How will it generate sales for you? How does it work? How can you make it cost effective?
First, you have to understand Twitter and have a Twitter account. Twitter is a micro-blogging platform. That means people can write mini-blog posts and send them out to the world. They have to be under 140 characters, and that’s the only restriction. Getting an account is simple.
Those are challenges, but they are easy to overcome. Here’s another. Who follows you when you begin? Yes, you can pick friends and family or mine your email address book, but let’s face it: we’re looking for new business, not old friends. So, this challenge is directly linked to one aspect of twitter’s potential. It’s searchable.
Twitter makes use of something called a hash tag(“#”) that indicates that a particular term is a searchable item. You write something short and valuable and they include a searchable term like #watervalve or #costaRicarealestate or #acmecorporation. Someone on Mars can search that term and find you. They can then choose to follow you and receive your future tweets. They can also re-tweet your tweets.
That seems like a lot of work for one possible suspect who probably won’t put money on your bank account. Fair comment. But, remember we are in a digital age. Once we create a functioning program it will work for us diligently, for free, forever. A Word press blog can use a plug in to automatically tweet every post you put out. Every new listing, vacancy, sale or successful rental is posted on 4 blogs as a way to generate traffic and raise my Google presence. Each post is tweeted, automatically. I am building google presence and a twitter presence, bit by bit, day by day. All it required was the initial set up.
My most effective method of generating traffic comes from a daily content blast. Each night I download sales stats for my market and run them through a PHP script. I then tweet, automatically, that I have a new blogpost with real estate sales stats. The hastags I use are all real estate related.
If you do not have a steady stream of business announcements you can try another route. Visit a site like alltop.com, search it for good industry related info and re-tweet that.
Remember what the goal is and what the goal isn’t. You want your company to be easily found in the web by existing and new clients. If you attract a new client through Twitter you need to think about where they will land on your site. You need a landing page that either sells on its own or gets the prospect to communicate with you. That means you need twitter to send traffic to you, probably through your webpage. Keep that directional concept clear. You don’t want to send people away from your site to Twitter surf.
You can do this by creating good content. Then, include smart choice searchable hash tags. Last, include your target URL. Spend some time on twitter finding out who searches and posts on your subject and your hashtags, and follow them. Post some good content and you’ll get followers. More followers will lead to more traffic if you are consistent. It’s a marathon, not a sprint.
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Outsourcing
Sometimes, the more you ponder something the better you understand it. So it is with me and outsourcing.
Outsourcing has two requirements. The task must be defined and it must be time consuming. This is straight from Tim Ferriss, but I didn’t appreciate the challenge until I began outsourcing tasks to the Third World. It is so easy to start baby sitting.
For a third requirement I’d add that it must be profitable, either in and of itself (it trades nickels for dimes) or as a result of reducing costs on required activities. This actually flows from the first two requirements, but if there are other employees involved in the outsourcing make sure you keep your eye on this ball. The virtual employee can get away with murder if the traditional employees aren’t clear on the program. Make sure they know the goals and expectations that you hold for the virtual employee so that they don;t end up rolling their eyes.
To see the outsourcing task it meets the first two requirements I like to write a short description of the task, explaining the what, but just as important, the why. If I can’t do that then obviously I don’t know what I’m asking for, and my results will be unsatisfactory. If I can do it I proceed to a step by step process description.
I expect this process to be edited several times before it becomes 100% accurate. I then expect it to become a living document that adapts to changes outside the old task as time passes. The first edits take care of the obvious over-sights. However if you leave the document and never review it, technology passes it by and practices change. This is well and good as long as your employees don’t turn over or market conditions don’t change, but it will not pass a beer truck test (if the employee gets hit by a beer truck, or just quits, can you plug someone else in and just hand them a manual)?
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Who Needs a Blog, Why Do They Need One and How Do They Get One?
Who Needs One and What Are They?
Not everyone needs a blog, but I think everyone can benefit from having one. I also think more people need a blog than recognize it. This applies to individuals and businesses.
First, why a blog? What is a blog? What’s the difference between a blog and a regular webpage?
Blogs began as a special type of webpage, but as far as I’m concerned they’re now the same thing. Anything that a webpage can do a blog can do as well or better, because blogs can now be everything from a static page to a fully developed interactive mash up. In short, when I say blog you can think really useful webpage that’s easy to create and use. I also think of a blog as a tool, not a gimmick or a fad.
Who needs one?
I’m almost ready to say everyone needs one, but ‘need” is a bit of a stretch. However, I do think that most people can benefit from one, and, as I said earlier, more people than recognize it do need a blog. They are not critical to business, but as they become easier to create and maintain the reasons to avoid their use diminish, which increases their relative merit. Individuals can also make great use of them for both commercial and personal use.
Let’s look at a business first. It is a very rare business that does not need customers. It is not a rare business, however, that does not need new customers. An established niche enterprise may very well know all the potential buyers for it’s product or service. Furthermore, it may not want prospects taking up valuable time with requests for quotes, pricing and answers to irrelevant questions. Consider a company operating at full capacity making large water valves for municipal governments. However, this company does need to have contact information available to it’s existing clients. That’s why it has business cards, and why it includes contact information on it’s printed materials and emails. Without a webpage (and remember that I said a blog is a webpage, even if a mere webpage is not necessarily a blog) the existing customers may not be able to find the valve company on the internet. Imagine a customer of the valve company at a site, with a potential problem or a question needing an answer asking “What’s Acme Valve Company’s phone number?” It won’t matter how smart his android think-pad is – if the valve company doesn’t have a webpage they look amateur. And if their competition has a webpage, even if only to convey contact information, the competition may get some of the valve company’s business.
Click on the image above and notice that the www.coastvalve.com is the first result in Google. The next results are all from directories, not the company webpage. Notice that the information varies from directory to directory. And if you go straight to www.coastvalve.com? Here’s what you get:
There is room for improvement.
Other businesses do need new customers, and they actively seek them. Unfortunately, their service may not be something that is easily sold online. They also need a blog. The reason is simply that Google has become an investigative business tool. Lot’s of people Google potential vendors just to get a look at the business before they begin negotiations. Consider a tile setting company whose owner is trying to grow large enough to get off the tools. He spends his time developing business, quoting jobs and organizing tradesmen. More than once a week he’s actually setting tile. He gets a lot of leads through referrals, but he still has to close the sale. A web address on his business card, or even better, an easy to remember web address that takes potential clients to a webpage introducing his company, telling a short story about it, and including pictures of him and his work can be a silent, unpaid, digital 24/7 soft salesman. This can make closing sales much easier, and the more sales the tile man can close the pickier he can get about which clients he takes on. That translates to more profit and a more efficient business.
Here’s an example I grabbed off the net. This page is like a business card, only not quite as good. Notice that there is no email address. Notice also that none of the services are links to other pages that describe what they do. And, there are no pictures of jobs that they’ve done. A blog would make it really easy to remedy those things.
Some businesses need to find new clients all the time, but the target market for their niche is so dispersed that they need the clients to find them. Consider a real estate consultant with lots of experience, and specific experience in international real estate investment. A location that he is familiar with is attractive to people all across the continent, but there is no way that he can cold call them and convince them to do business with him. He needs to be found by them, and then needs to be identified as an authority. A blog that introduces him, and that allows him to share important information about his subject accomplishes this. Potential customers read a newspaper ad about investing in Arizona, Google the subject, find our consultant, go to his competition’s newspaper advertised seminar, leave unconvinced by the high pressure tactics, and contact the consultant. Why? Because without even meeting them he’s established himself as a trusted authority.
Some businesses have products that do lend themselves to online sales. Consider a custom cabinet maker who is able to exploit CNC technology and a rural or small town workshop to keep costs in line. His local market, however, is too small and too economically depressed to support him. He knows that IKEA and Home Depot sell mass production cabinets online, and thinks he could sell custom cabinets in almost the same way. He just needs clients to find him, see his wares, hear his story and have a way to enter measurements and make an online deposit through PayPal. A blog can accomplish all of that, while allowing him to continually update his image gallery as each new job is completed.
Another example is a legal translator who works two distinct markets: low or no pay legal aid cases and high paying hourly consulting jobs for law firms involved in civil suits. He knows where his target market is – they’re the high priced law firms in his area. His problem is that they don’t know him. A blog, combined with an electronic prospecting system, can be one of his entry cards into the market. When a lawyer asks his secretary to find the best legal translator there’s a good chance she’ll Google something like “court translation”. I just did exactly that and the top two non-paid advertising results were LinkedIn pages. The problem is that even as a LinkedIn member I don’t see either of these translators in their best light, and I don’t get their telephone numbers or email. If our legal translator came up third in Google, but had a webpage that was ready for business, he’d get the job.
The real killer in all of this is that blogs are now essentially free and unbelievably easy. You don’t have to pay thousands of dollars to someone in order to have them do something you don’t quite understand. You can have a blog up and running in under one hour, and that’s a self hosted blog on your own proprietary domain (as in www.yourcompanyorpersonalname.com). As an added benefit this domain will provide you with multiple email accounts and virtually unlimited websites. The WordPress platform, which is the best software platform for your page, is open source. That results in thousands of themes and plugins that allow you to customize the look and functionality of your page. That means you can have a simple, static cyber-business card (the page that the valve company needs) or a dynamic page with a shopping cart and check out (for the cabinet maker). Anytime that a programming task seems too much you can go to Craigslist or Fiverr.com and get quality help for cheap. I’ve used both and been happy with the results.
The Host
So, how do you do it? Where do you start? First, visit BlueHost.com and sign up for an account. If you click the link it will open a new page and get you started. Full disclosure: I’ll get paid a referral, but it won’t cost you any extra if you buy through this link and you won’t save money going direct to BlueHost.com. You can use GoDaddy, which will also pay me a referral, or anyone else you like, but I recommend BlueHost.com. That’s who I use most of the time, and they are the best choice in a lot of ways.
The Domain
You’ll need a domain name and a credit card. Remember, you’ll be able to add domains for $10 a piece, so to get started you may as well just pick www.yourrealname.com as the starting domain. Once you’ve purchased the domain and set up the BlueHost.com account you need to assign the domain. You do this in Bluehost’s Domain Manager.
The next step is to go back to Bluehost’s Control Panel and find SimpleScripts. In SimpleScripts go to WordPress and do the complete one button WordPress install. Install it right into your new domain (www.yourname.com). Make note of the password SimpleScripts gives you, and then go to www.yourname.com/wp-admin. Sign in with the username “Admin” and the password SimpleScripts gave you. You are now at the dashboard of your new blog. You’ve just created your webpage. Congratulations!
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
URLOganizer
URLOrganizer, (http://url.org/) is a bookmarking site that allows you to add url bookmarks. It is searchable and accessible to other users. It has lots of raw material for a budding SEO freak or traffic generator. It is not software that you download. It is a ready to go site where you just upload URLS.
The way I found it was through Yahoo Link Explorer. You can go there and see how many pages and back links Yahoo has you down for. When I did that I discovered a link to one of my sites that I’d never seen before. That led me to URLOrganizer.
It’s easy to register. Pick a username, pick a password, give them an email, enter a Captcha code and you’re all set. After that, enter a URL that you want to bookmark.
I found that my site on URLOrganizer was tagged with “locavore” . The person who tagged me obviously found my site somewhat interesting. I checked out their profile and they had hundreds and hundreds of tags and bookmarks.
Why should anyone care? Two reasons. First, the site that is backlinked to through URLOrganizer is a low traffic, low use site. But, it’s got a Google Page Rank of 1, with virtually no work. I have to assume that it’s getting good link juice organically through sites like URLOrganizer.
Second, you can use the site to backlink to your own sites. You can use it to backlink to other people’s sites as well. The main thing is that it’s a free, easy to use resource. Don’t abuse it, obviously, but make use of it. It’s a Google Page Rank 5 page, and that can’t hurt.
So, here are the steps required:
1) Go to the site at http://url.org/;
2) Register with a username, password and email;
3) Click on “Add a Bookmark”;
4) Insert the URL you want to add;
5) Enter the title of the site;
6) Enter a description of the site;
7) Enter some tags;
8 ) Set privacy to “public”;
9) Enter the captcha code;
10) Submit!
Another tip is to search “All bookmarks” in URLOrganizer for your subject. That should give you ideas for tags that might be useful for you. It can also give you ideas about other sites that might be competitors or complimentary to you.
So, check it out. It’s free, it’s low hassle and I think that it works. Bookmark your own sites, and while you’re there why don’t you throw me a book mark as well!
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Google Adsense and CPM
It’s pretty easy to start earning money from Google Adsense. All you have to do is set up an account with them and then post the script on your site.
If you’re using a WordPress platform you can simply go to the dashboard, and through Appearance, and then Widgets, add an HTML text widget box that you paste the script into.
You get the script from Google Adsense. All you have to do is follow the instructions. You can pick all sorts of sizes and styles for the ads.
This is probably the easiest way to earn something, but it’s not without a catch.
You’ll probably choose CPM ads to start. CPM means “cost per thousand”, as in, what the advertiser pays to get 1000 page impressions of his ad. Each time your page with his ad loads onto someone’s screen is one impression.
A typical CPM cost is 50 cents. That means you get a share of the 50 cents once you get 1000 people to load your page. Let’s just say, for the sake of argument, that you get paid 50 cents for every thousand impressions. 1000 impressions per day means you earn 50 cents a day. 1000 impressions a month means you earn 50 cents per month.
Clearly, you need traffic to make any money past hosting fees. Keep an eye on your Google Analytics in order to keep your perspective.
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Downloading PDFs as a Backlink
We want content that is valuable to users on our sites, because that attracts users. It also satisfies Google, because Google wants users to find what they want to find. Since entrepreneurs specialize in finding what the customer wants and providing it, this is a great fit. Great content that can be found should mean traffic.
I have a few location specific real estate sites. I’m using each one to generate backlinks to my main real estate site. I do this by including the name of my company as anchor text, linked to my main company site, in the footer of everything I publish on the other sites. Under British Columbia law I have to identify myself on any real estate site that I run, so I may as well make a legal disclosure into a backlink. Its always good to try to kill at least two birds with one stone.
One type of valuable content is for real estate is a topographic map. The top map has other uses as well. It’s great for anyone planning any kind of recreational activity in my niche area (those include hunting, fishing, hiking, snowmobiling, horseback riding or any other type of backcountry wilderness thing you can think of – my niche is a wild, remote and huge area).
These maps are in PDF format, and are free from the government, but its not easy to find them on the government site. I’ve organized them and am making them easy to access.
I have at least three sites dealing with this area. Each is slightly different, but they overlap. Call them Site A, Site B and Site C.
I’ve loaded the maps into a pdf directory on Site A. I’m in the process of putting links to those PDFs on Site B. As I see it I should end up with perhaps 45 backlinks from Site B to Site A, and each one is for good content.
Once I get this working I’ll copy all the pdfs on Site A to a directory on Site B, and then link from Site C to the pdfs on Site B. Again, 45 good backlinks from Site C to Site B.
Third step? Upload the same pdf files to Site C. Link to them from Site A. Sort of a link wheel, I guess. Each link goes to a PDF image that is valuable to users.
To download the PDFs I need a bunch of PHP files made and a bunch of links to those PHP files put on each site. These php files will allow people to download the pdf files of maps from my websites.
I want users to be able to download that map, so I need to put some anchor link code in for it.
I will put the code on the particular page I want on the Site B.
The HTML code that I need on that page will put a special type of link on the page (sorry if you already know this stuff) the code in the link will be:
<a href=”http://www.SITEA.com/php/092n01_02.php”>Download a PDF version of 92 N/1</a>
That’s a regular link to just look at it, but in fact what it links to isn’t another page or an image, but a specific PHP file called “092n01_02.php”.
If someone clicks on that link it will execute a command saying “Go to the correct directory (www.SITEA.com/topomaps) and get this PDF file (092n01_02.pdf) and download it to the user’s computer.
Notice that the link is to a PHP file in a completely different directory to where the PDFs are stored. The link doesn’t go to the image I want, the way links normally do. It goes to a PHP file that then goes and gets the image from where the image file is stored. It’s critical, therefore, that the anchor link has the name of the PHP file in it, not the name of the PDF file that we want to get. (If I link directly to the PDF users get the PDF trying to open in a browser, which isn’t optimal).
So, I need that anchor link put in for each and every PDF file that I want users to be able to download. I’ve done the first one. Here are the steps for each subsequent one:
Copy the first one:
<a href=”http://www.SITEA.com/php/092n01_02.php”>Download a PDF version of 92 N/1</a>
Change the name of the php file to the next map name – 092n01_02.php changes to 092n02_01.php.
Change the map name in the text portion to the next map name: 92 N/1 becomes 92 N/2.
Now I have the following code:
<a href=”http://www.SITEA.com/php/092n01_02.php”>Download a PDF version of 92 N/1</a>
I paste that below the first link, and proceed to the third, and make the appropriate changes.
When I’ve done all those links I will have a bunch of links pointing to a bunch of php files that will return a download command for each particular PDF.
The problem is that I haven’t made the PHP files themselves for all the PDF files. I just got the links pointing to them. I have the first one made, but that’s all. (I found this file at About.com, a web design site).
Here is the code for the first PHP file. I write it in Notepad, and don’t add returns or spaces or anything. I just edit the filenames.
I change that to:
and save it as (guess what?) “092n02_01.php”, which is the exact same name that I put in the link for 92 N/2.
I’ll upload each successive php file to to http://www.SITEA.com/php/. I can put keywords that I want to get Site A ranked for in the backlink (for example, placenames that are on the map and will be searched).
I’ll end up with a backlink from SITEB.com to SITEA.com for every map that I have.
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Jetspinner
Article marketing is used to build backlinks to your target sites. You write an article, put some backlinks in it, and post it on a blog or at an ezine. To be efficient you write one article, and then spin it to create several unique articles for use at various sites. The content must be unique or Google will discount the links.
There are several types of software used to spin articles. I’ve recently been using Jetspinner.
Using Jetspinner is pretty easy. The whole system is based on a code using curly brackets (“{” and “}”} and the vertical break line (“|”). You find the word or phrase you want to change and place a “{” in front of it to signify that the spinner has to go to work, the place a “|” after the word or phrase, then you stick in the alternate you want to use, and close the code snippet with the “}”. When you spin the article the program will choose one of the options between the curly brackets, which you’ve separated by the “|”. You can put in as many alternate words or phrases as you like, as long as you separate each one with a “|”.
Once you code the article Jetspinner will spin it, give you one randomly spun article, and allow you to download a zip file of 50, 100, or any other number of randomly spun articles. Its a big time saver, and its free.
The first thing to do is write the article. I often start right in Jetspinner, although I also write in other text programs, including emails or notepad programs on my iPhone. This allows me to compose articles and blog posts anywhere.
Once the article is written its time to code it. Sometimes its worth putting the article away for a while in order to clear your head. That allows you to detect mistakes and unclear meaning more easily. Whether you take this break or not the next actual job is the coding.
If its a short article I just start choosing words or phrases and entering the first curly bracket and the vertical bar. Jetspinner has an Ajax thesaurus feature that provides alternate words and phrases as soon as you enter the “|” after a “{” and the word you want alternates for. It can be a little finicky, so pay attention when you select the alternates and make sure that they are going in where you want them to.
Its important that you save the spin code periodically. There are two reasons to do this. First, since you’re working on the web a stray finger can take you off the page and cause you to lose work. Second, spinning periodically will tell you if you’ve made a coding error. The coding error will bring an end to the spinning, so if you have a 500 word article coded for spinning, but the output is only 35 words long you’ll know that you’ve made a coding error. You’ll also know that the coding error is around the 35 word mark. Once you’ve spun the article once its saved, and you can simply click the edit button to go back to editing it.
You can use Jetspinner code in the title, which is a timesaver, especially if you’re outsourcing the work to a non-native-English speaking country. In fact, a lot of these tips are useful for outsourcing,if, for example, you write the original article but outsource the spinning to a virtual assistant.
You have to keep an eye on capitalization. Native English speakers know that we don’t capitalize words or phrases unless they are the start of the sentence or the name of something that should be capitalized. Generally speaking, if the word you’re replacing isn’t capitalized, don’t capitalize the replacement. Jetspinner’s thesaurus will usually give you both options, so be careful to either pick the right one, or fix the alternate in the spin coded article. If you don’t you’ll have mistakes in your randomly spun articles which means more editing work for you, and that means more time needlessly wasted.
There are two types of words and phrases that are easy targets for spinning. The first type are words with lots of close synonyms. An example is the word “start”. Jetspinner provides at least 16 alternatives (begin, commence, start off, start out, get started, launch, initiate, beginning, establish, get going, set up, kick off, create, get started with, begin the process of and get started on). If you identify target words like this, especially ones that repeat, you can save yourself time.
The second type of word (or phrase) is one particular to your subject. If you’re writing about airplanes then “airplane”, “flying” or “airport” are likely going to repeat throughout the article. The fact that they repeat make them targets. Pick your alternates once, and carefully. If you’re writing about mortgages you can expect the word “lender” to repeat. Some of the options are loan
provider, loan company|, financial institution, bank, lending agency, loaner, mortgage lender, financier, loan service, broker, financial institution and finance company. Not all of them will be appropriate. Some of the weaknesses won’t be noticeable to a non-native English speaker. You can choose the alternates once, and let your VA make use of your informed choice.
Once you’ve picked alternates for repetitive words or phrases a real time saver is to make use of cutting and pasting with the repeating words and phrases. You have the option of doing actual cutting and pasting in Jetspinner, or, you could open a text editor like Notepad and use the find and replace function. Keep Jetspinner open in one window, and open Notepad in another. Copy and paste the whole article into Notepad. Go back to Jetspinner and choose the word or phrase you want to spin. Get your alternates from the thesaurus. Highlight the alternates, including the curly brackets on each end, and copy them. Go to Notepad and select “Edit” and then “Replace”. In the “Find what” box put the target word or phrase and in the “Replace with” box paste in the code. Return to Jetspinner and move on to your next target word or phrase and repeat.
Sometimes you have to make sure that your cut and pastes are ok – you often have to change them to plural (for example, if you replace “lenders” with the alternates to “lender” you’ll need to pluralize the alternates).
Think about what you’ve accomplished: If you have a target word or phrase with 13 options turning up 10 times through the article you’ve really increased the unique quality of the article based on changing one word or phrase. By the time you change all the easy target words and the target words that are subject specific to your article you’ll have accomplished a lot with simply keystrokes.
There is another trick for alternative phrases. You can simply add an adjective, like “good”, “great” or “real” in front of a noun. “Another trick” becomes “Another great trick”, or “Another good trick”.
There are other tricks, but they are not as easy. Once you’ve picked the low hanging fruit, so to speak, you can go over the article and see if there are words and phrases that you want to completely turn around, shorten or lengthen or delete entirely. This requires some thought, and a good grasp of the language, writing and style. Non-native English speakers may have a problem with it. My VA will often accept words from the thesaurus that aren’t applicable in a given situation, which is to be expected. When it comes to changing whole phrases it’s not fair to expect him to be able to do it.
Here’s an example:
“Begin by writing down your main ideas” can become “In my opinion it’s really important to start by jotting down your main ideas on a scrap piece of paper before you even start to write your article”. You can do that in Jetspinner by putting the “{” in front of “Begin”, the “|” after “ideas” and before “In my opinion”, and then a “}” after “article”.
You can also have code inside of code. “Begin by writing down your main ideas|In my opinion it’s really important to start by jotting down your main ideas on a scrap piece of paper before you even start to write your article” can turn into “(Begin/Start/Start off by) by (writing down/jotting down/setting out) your (main/most important/key) (ideas/points/concepts)|(In my opinion/I think/In my experience/Experience tells me) it’s (really important/important/best/critical/smart)to (start/begin/start off/start out) by jotting down your main ideas on a scrap piece of paper before you even start to write your article” (where the regular brackets signify the curly brackets and the “/” represents the “|”)
Try these simple tricks with Jetspinner and see if it works easily for you. They work for me!
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Guerrilla SEO
The more SEO I do the more I try to learn from online marketers. Pat Flynn and Joseph Archibald are good examples. In particular I’m trying to implement Pat’s The Backlinking Strategy That Works and Joseph Archibald’s 40 Day Challenge.
I have established my anchor level as outline on Pat’s site, and just recently purchased the Blog-Blueprint software. I haven’t seen the results yet, but it seems to be working in that I can write an article, spin it, submit it to BB, and get it published at a rate of 20 per day. I don;t know where they put those links, but I’ll see if they start turning up in Google Analytics.
The reason I’m calling this “Guerrilla SEO” is because I’m competing against some big bricks and mortar companies and doing it on a budget. I need to pick my spots and be smart. Right now one of my big competitors has thousands of pages and over 400 backlinks. My Coronet Realty Ltd. site has 38 and 22.
I’ve also been doing article marketing, and I have seen backlinks turn up from that source in Google Analytics. I’m just following Pat and Joseph’s advice, and especially writing for Info Barrel to see if I generate a little extra cash that way.
Here are the nuts and bolts, step by step: I write some unique text that makes sense on a particular subject. For Coronet Realty I write real estate related stuff, and I also use previously unpublished mail out stuff (emails that I’ve sent in blasts to my client list). I spin those and post at least 20 to Blog-Blueprint. These are 100+ word mini posts. I then post a spun version of that snippet to all my anchor level blogs. A few of the blogs have good page rank through age, which is a bonus. I actually open Simply Free Article Spinner in one window, my google docs map of my anchor text in another, and then I just open new windows with the target blogs and post the freshly spun snippets in them. I edit them for anchor text backlinks and we’re set.
The result? From 20 submissions to Blog-Blueprint I should get 20 backlinks on PR3-PR5 pages that they maintain. Then, I’ve got about 11 blogs that I re-post spun content to. I stick three to five backlinks in each blogpost. In one evening I could potentially get 50 – 75 backlinks, and I can do that for a specific keyphrase.
If you do the math, and if you’re experienced in small business or sales goal setting, and goal setting reduction, you’ll see that 55 backlinks per day over 10 days means I out backlink my big competitor in a week. You’ll also know that its tough to stick to that kind of pace. I also suspect that not all backlinks are equal or turn up really fast.
What do you do to change it up? First, I’m running lots of sites, so when I’m bored with my bricks and mortar site I work on my google adsense sites, or my teaching site, which I’ll hopefully turn into a good content source. Second, I’m toying with outsourcing the link building to the Phillipines once I know it work and at least pays for itself. Third, I try to get my everyday web work, that is, stuff my business would do anyway, to create backlinks automatically by templating my craigslist ads, etc.
Let’s monitor the progress!
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.
Coments, Yes or No?
Here’s something that you may not have thought about. I know I didn’t, and I learned the hard way.
Using WordPress means that we’re using a platform originally built for blogging, and blogging often includes comments from readers. Nowadays, however, there is a lot of spam that turns up in comments. If you’re not looking to build a list from your blog platform, just turn off comments. It will save you time and hassle. If you want followers to comment, make them sign in and make use of a capcha box.
Comments are nice because they tell you that someone is visiting your site, but Google Analytics does the same thing, and it saves time.
My name is Rob Chipman and I’m a realtor, pilot and all around goof off based in Vancouver, BC. I really enjoy flying, real estate, playing hockey and guitar, the interweb and the Chilcotin. My company is Coronet Realty Ltd., located at 3582 East Hastings Street, Vancouver, BC, V5K 2A7. I have a C-150L that I own with two other pilots, based out of Pitt Meadows. Do not hesitate to contact me byemail if I can help you do anything, especially if its likely to be interesting.